This is not a common PowerPoint or Public Speaking course!

This course is for those who want to learn how to structure presentation effectively, highlighting the produced document more than the presenter ability.

Very often the requirements of internal and external clients is that of producing documents, typically PowerPoint, whose way of communicating is not transmitted by a typical public speaking context. Frequently, indeed, the PowerPoint is sent by e-mail or it is presented in a destructured briefing. In this last case, the presenter cannot transmit its communication abilities, his charisma or persuasion: the effectiveness of the message is entirely provided by the content and the structure of the presentation.

Very few people know that, even if the content of whatever communication is fundamental, the greatest part of the presentation effectiveness resides in the logical organisation and in the layout of the produced document.

Big consultancy group invest time and money to teach their consultants the best strategies to make an attractive presentation.

This training will provide you with the international consultancy secrets on how to provide a readable structure to their presentations while being attractive and convincing.

The course is interactive and both theoretical and practical.


Managers, consultants, professionals and whoever needs to produce presentations aimed at internal or external clients.

A thorough knowledge of the presentation tool with which the participants would like to realise his presentations is required.


Understand how our brain organises information is key to structure an effective message!

Understand how the brain organises information

  • How Working Memory works and its limits
  • Finding a meaning/order in the human brain
  • How our brain structures information as soon as they are presented 

How to structure a communication in an effective and persuasive way

  • How to make sure the interlocutor synchronizes with the logic we want to transmit
  • The tree structure as aggregative logic: reasons and techniques
  • The logical path the presentation needs to follow
  • Think with the bottom-up approach
  • The horizontal relations between contents
  • Communicate with a deductive logic
  • Communicate with a inductive logic
  • Decide the topics order

Strategies for an attractive introduction

The introduction as a “story”

  • Why a story?
  • How long should it be?
  • Where does it start?
  • Adding a twist to the story
  • Why an order?
  • The keylines

How to induct the fundamental question, at which our presentation is aiming to answer, in the interlocutor

Guide the interlocutor’s mind using narration and logic

Typical presentation styles

Documents to provide directives

Documents to ask for financing or budget

“How to” documents

Proposal documents

Status update documents

Neuroscience applied to presentation design

Gesalt neuroscience

  • How the brain perceives diversity
  • How the brain collects information

How to use the subliminal perception principles to deliver a message

  • Pre-attentive perception and attentive perception
  • The elaboration of visual perception

Presentation Design

The “How To” for perfect presentations

  • Which font?
  • Which colours to choose?
  • Backgrounds
  • Type of content: text, graphs, multimedia, infographics

The slide

The slide structure

  • The graphical design
  • The “Navigator”
  • “Lead in”
  • The slide title and its function
  • The references
  • Logos

The use of text in the slides

  • Alignment
  • Font
  • Structure and indentation


Objective, executive summary, agenda

The map of contents and their transition

The use of text box

  • Text box for deductive reasoning
  • Text box for inductive reasoning

The use of graphs

The different kinds of graphs

  • Horizontal bar
  • Vertical bar
  • Box
  • Points
  • Scattered plot
  • Line chart

The use of graphs: what to choose?

  • Temporal trends (Time series Analysis)
  • Ranking and part-to-whole comparison
  • How to show deviations from references (e.g. budget, previous years, etc.)
  • KPI correlations

How to predict questions on graphs

The Use of tables

When to use a table

  • Predict questions on tables
  • How to effectively communicate your message through tables using unconscious perception
  • Use tables to identify measures within categories
  • Use tables to compare measures within categories

Categories of tables

  • Mono-dimension tables
  • Bi-dimension tables
  • Tables with numbers
  • Text tables
  • Symbols tables

Process representations
When to use a process

How to draw a process

  • Phases design
  • Combine phases and text boxes
  • Animated fluxes design
  • Transition between phases and activities
  • Combine phases, activities, output and time

The use of other graphical elements

Gantt charts

  • Gantt representation
  • Gantt combined with informative content

Organizational chart

Multimedia and infographic


  • Duration: 2 days (9:30-17:30)
  • Courses held in English
  • Maximum 6 students per class
  • Price information: $1.900
  • Location: 16 Stanley Street/Level 3 or Geos Laguage Center

Booking your training is easy!

1. Send us your request by filling the following form

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